Kukla's Korner Hockey
by Paul on 08/01/05 at 02:41 AM ET
While it will be two months before the first regular-season game, the Buffalo Sabres are ratcheting up efforts to sell tickets, line up sponsors and produce more revenues. With a new collective-bargaining agreement in place between the National Hockey League and NHL Players' Association, the Sabres' marketing staff has emerged from a yearlong deep freeze. "It was tough to hold any productive discussions until we knew what the road map was going to be," said Dan DiPofi, chief operating officer. The team's marketing effort will go beyond its traditional base of Erie and Niagara counties. The franchise will be looking to make a stronger outreach into Rochester, Syracuse and southern Ontario.
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