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Ranking The Loyal Fans In Hockey

from Robert Passikoff of Forbes,

Sure, winning is good, and winning a championship trophy is even better, but doing that alone doesn’t automatically skate a team to the top of the loyalty list. Winning gives fans bragging rights but there are other engagement values that have to be taken into account. And from a marketing perspective, loyalty – because it’s a leading-indicator of positive consumer behavior correlating, highly with viewership, licensed merchandise sales and, to a more-or-lesser, degree, attendance – represents the ultimate trophy a sports marketer can win.

These assessments come from 150 self-classified fans in each of the teams’ own DMAs, and the current 2014 NHL top-5 and bottom-5 brand loyalty rankings are as follows, with last season’s ranking in parentheses:

Top-5

1. Chicago Blackhawks                                               (#2)

2. New York Rangers                                                  (#1)

3. Boston Bruins                                                          (#2)

4. San Jose Sharks and St. Louis Blues                   (#3 and #6)

5. Pittsburgh Penguins, Detroit Red Wings and

Philadelphia Flyers                                                  (#4, #5, and #5)

read on

Filed in: NHL Teams, | KK Hockey | Permalink
 

Comments

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No Maple Laffs in the top 5 - their methodology must be shwacked.

Posted by Moose Moss on 05/28/14 at 06:56 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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