Kukla's Korner

Kukla's Korner Hockey

Putting Your Best Face Forward

from NHL.com's Marcie Garcia:
Mostly, I know that there is an interest into the personal lives of the favorite player. Notice the autograph line is never without a picture to sign or picture to take. And yes, some teams do an outstanding job of allowing a peek into the personal lives of their athletes. Good Public Relations Departments make sure there are player and team involvement throughout the season, which is important for both sides of the puck. Why not invest in fans the way they invest in the team? Fans invest their time, energy, not to mention dime, and most importantly, emotion - even when at times it’s tough. Let’s face it; it’s easy to latch onto another winning team as opposed to sticking to your guns, even when a losing record is as common in your city as garbage day pick up, sometimes the two are hard to differentiate.
The old logic is that players put fans in the seats, and winning keeps them there, but if you don't know anything about the name and number on the back, you probably won't care about the logo on the front. Fan bases aren't a renewable resource. Teams that treat their fans like chattel tend to pay for their attitudes in both in lost revenues and bad reputations with the media members who have to deal with crappy PR departments. Are you listening, Mr. Hahn? continued

Filed in: | KK Hockey | Permalink
 

Comments

Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Smileys

Notify me of follow-up comments?

Feed

Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com