Kukla's Korner Hockey
by Paul on 04/09/07 at 01:33 PM ET
from Sports Business Journal (paid sub.),
With the Stanley Cup playoffs starting in less than a week, Versus is finding the ad sales market to be sluggish, though it expects sales to pick up as the playoffs begin.
“We are living in an environment where clients and agencies continue to spend money closer and closer to the air date,” said Steve Margosian, Versus’ vice president of marketing solutions. “That, more than anything, contributes to the perception that the markets are sluggish.”...
Meanwhile, Versus has embarked on a multimillion-dollar marketing campaign on print, radio and TV to drive tune-in. The campaign, called “Defining Moment,” was created by Versus’ agency, TAXI.
The campaign will carry the tag line “Do or Die,” and will highlight great moments in Stanley Cup history. One TV spot shows five defining Stanley Cup moments, such as one from a New York Rangers win in 1994.
Versus, one more time, do some advertising on hockey blogs. You would be surprised by the amount of attention you will draw!
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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