Kukla's Korner Hockey
by Paul on 02/20/07 at 09:15 AM ET
from the Tennessean,
The Predators have aggressively marketed Forsberg, including taking out full-page advertisements in The Tennessean. Steve Violetta, the Predators executive vice president of business affairs, would not disclose how much the Predators will spend on marketing and promoting Forsberg but did say the organization has not spent any money beyond what originally was in the marketing budget.
The strategy seems to be working. According to Predators officials, at the start of last week, the team had sold 9,432 tickets for Monday night’s game against Phoenix. After the Forsberg trade, and just before the puck dropped Monday night, the total of paid tickets had surpassed 12,000.
“That’s an incredible amount of tickets sold for a Monday game in a short amount of time,” Violetta said.
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