Kukla's Korner

Kukla's Korner Hockey

Players Thinking Marketing

from Helene St. James of the Detroit Free Press (Wed. edition) via the Mercury News,
Schneider would love to see NHL players become more visible and vocal. "We've been accused many times of being boring," Schneider said. "I think the new generation coming up is a much different generation. Just naturally guys are more outgoing, more outspoken. It's more accepted. . . . I think we're to a point now where even us older guys accept the fact that these guys - it's just a different time, a different culture. Kids grow up in a whole different environment. I think that's going to be good for our sport. "I think marketing is the biggest thing that needs to be done. With a new marketing strategy, I think people will really learn to appreciate what the guys are capable of doing on the ice. It's really a graceful sport, and people don't always realize that."
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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