Kukla's Korner Hockey
by Paul on 12/08/09 at 02:14 PM ET
from the Globe and Mail,
Outspoken Octagon Sports agent Allan Walsh believes the National Hockey League has always failed to properly market its players, so he’s encouraging his clients to lead the NHL’s social-networking movement.
“What the NHL has never really understood and will never understand is what the fans want is to interact with the players,” said Mr. Walsh in James Mirtle’s Saturday story. “The league’s philosophy over the years has always been: Fans buy tickets to see the team, to cheer for their team and that they’re more concerned about the logo than the name and the number on the back on the sweater. But as many times as they say it, it’s not going to make it true.
“What really drives numbers, attendance, TV ratings, are the personalities.”
I do hope Mr. Walsh addresses deleting his ‘Halak’ tweets from a few weeks ago.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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