Kukla's Korner

Kukla's Korner Hockey

Opening Day Ratings On NBC

added 2:30pm, more on the ratings below from a press release from NBC.

NEW YORK – January 20, 2013 – There was a clear thirst for the return of the NHL as yesterday’s two-game regional coverage on NBC scored a 2.0 overnight rating (3:30-6:15 p.m. ET), resulting in a host of records and milestones, according to official data released today by The Nielsen Company. The 2.0 overnight was (excluding Winter Classics):

 

  • the highest overnight rating for regular-season coverage in more than a decade;
  • the highest overnight for regular-season coverage on NBC since its recent coverage of the league began in 2006;
  • a 67-percent increase compared to last year’s 2011-12 regular-season average;
  • an 82-percent increase vs. last year’s coverage during the comparable weekend;
  • Pittsburgh, Philadelphia and Chicago scored record local ratings.

 

NBC Sports’ coverage consisted of the Chicago Blackhawks at Los Angeles Kings, which saw the Blackhawks handily defeat the defending Stanley Cup champion Kings, 5-2, and the Pittsburgh Penguins victory over the Philadelphia Flyers, 3-1, as well as a half-hour pre-game show that featured the Kings championship banner raising.

The 2.0 overnight was the best for any regular-season game on any network, excluding Winter Classics, since a 2.3 overnight for three-game regional on ABC (1/12/02), also making it the best on NBC since the network began broadcasting the NHL again in 2006.

The 2.0 overnight was up 67% compared to last year’s 2011-12 NHL on NBC regular-season average (1.2), which includes the 2012 Winter Classic, and up 82% vs. coverage during the comparable weekend last year, which featured Chicago-Detroit (1.1; 1/14/12; overtime).

The overnight ratings for Pittsburgh (19.4), Philadelphia (7.8) and Chicago (6.6) were NBC's best-ever in those markets for the NHL regular season, excluding Winter Classics. The 1.5 rating for Los Angeles was best for that market, excluding Winter Classics, since NBC's NHL regional telecast on March 4, 2007 (Colo-Det/Phil-Pitt/Caro-Atl; 1.8).

TOP FIVE MARKETS (Rating/Share)

 

Pittsburgh

19.4/38

Philadelphia

7.8/16

Chicago

6.6/15

Buffalo

6.6/13

Boston

2.5/6

 

 

With the games concluding between 6-6:15 p.m. ET, including what was a one-goal game for much of that time between the Penguins and Flyers, the coverage peaked at a 2.9 rating. Pre-game coverage (3-3:30 p.m. ET), which primarily consisted of the Kings championship banner raising, drew a 1.4 overnight.

Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc

Comments

Avatar

Those ratings will go a long way to calm folks down about long lasting impact from the lockout. It appears that the lockout only helped with pent up demand. Also note that every game was sold out last night. Looks like Phoenix will also be sold out tonight and Weds presales for game against notorious attendance drag Columbus, look good.

Posted by timbits on 01/20/13 at 02:03 PM ET

phillyd's avatar

Hmm, lets see. No NFL on the Saturday, CFB is long gone. NBA had good ratings coming back on Christmas day last year. Maybe the two winter sports need to think long and hard about when the start their seasons and how long they end up being.

Posted by phillyd from Southern New Jersey on 01/20/13 at 03:09 PM ET

Avatar

Maybe the two winter sports need to think long and hard about when the start their seasons and how long they end up being.

I agree, the season should start around November 1 with the Cup final in late June. Hockey never has a ratings problem at the end of the season, only early in the season.

Posted by timbits on 01/20/13 at 03:15 PM ET

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Smileys

Notify me of follow-up comments?

Feed

Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

image

image