Kukla's Korner

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On The Right Path

from Ken Campbell at the Hockey News,
Wednesday in New York, deputy commissioner Bill Daly and the NHL’s marketing team will be meeting with a number of high-profile agents to discuss its strategy on how to market the league’s star players. “They maintain they are creating a new direction,” said one agent who will take part in the two-hour meeting. “The players will not be hidden anymore. They’ll be front and center.” It’s about time. For too long, the NHL has been loathe to promote its solo talents, instead trying to sell the league as a triumph of a team concept. But with emerging and engaging talents such as Alex Ovechkin and Sidney Crosby, the league clearly sees an opportunity to do something it failed to do when Wayne Gretzky and Mario Lemieux were at the height of their dazzling skills.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com