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OLN Gearing Up

from Advertising Age via Crain's Detroit Business,
In the sports world it’s known as faking left and going right. A month after telling investors it had no plans to take on cable-sports giant ESPN, Comcast Corp. seems to be fast-tracking its Outdoor Life Network to do exactly that. After spending — some would say overspending — $135 million over two years for the rights to National Hockey League telecasts last month, OLN is now a serious contender for Major League Baseball and National Football League packages. Executives close to the respective negotiations said OLN is bidding for the Wednesday-Sunday package of baseball games that ESPN now has and that expires after this year. And, even more surprising, OLN is considered the front-runner for the Thursday-Saturday late-season package of NFL games in 2006.

more...(paid sub.) but you might get lucky…

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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