from Aaron Portzline of Puck Rakers,
Given the Blue Jackets’ propensity to end “lost” seasons with strong finishes, this year’s marketing gimmick/slogan – “March With Us” – bears an unfortunate double entendre.
It was intended to be a call to fans, with a nod to the club’s Civil War nickname. But nobody does March quite like the Blue Jackets, and previous spring flings have served only to create false optimism and spoil draft picks.
(Maybe “October With Us” could be printed on t-shirts next fall?)As this cynicism swirls around a club that has won one home playoff game in 15 seasons, the feeling in the Blue Jackets’ dressing room remains unchanged. You might say it remains professional.
The players and coaches won’t hear of tanking. In some cases, it angers them. With wins in four of their last five games – and points in five of their last six – the Blue Jackets believe their primed for a strong finish.
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