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Nike Focuses On NHL Stars

from the Toronto Star,
Beginning next week, Nike will launch its largest-ever marketing campaign in Canada, and as you would expect, the company's ads will focus on the high-profile men's hockey team. Designed by local ad firm Taxi, Nike's new spots focus on two players expected to star for Canada in Italy, Calgary Flames star Jarome Iginla and Tampa Bay Lightning forward Martin St. Louis, and one player who will miss the Games due to injury, Anaheim Mighty Ducks defenceman Scott Niedermayer.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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