Kukla's Korner Hockey
by Alanah McGinley on 02/05/08 at 03:35 AM ET
From Ian Austen at the NY Times,
Thirteen years after acquiring Bauer, and making bold promises that it would transform the business of hockey, Nike has put its Nike Bauer unit up for sale, a rare bit of comeuppance for one of the world’s powerful brands.
Though Nike Bauer remains a market leader, many analysts predict that the company will find it hard to recover even half the $395 million it paid for Canstar Sports, Bauer’s Montreal-based parent, in December 1994.
“It was one of Phil Knight’s ideas,” said Brady Lemos, an analyst with Morningstar, referring to Nike’s chairman. “Perhaps they were too optimistic.”
more… looking at the history and details of Nike Bauer’s performance and what went wrong
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