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Nike Bauer For Sale

From Ian Austen at the NY Times,

Thirteen years after acquiring Bauer, and making bold promises that it would transform the business of hockey, Nike has put its Nike Bauer unit up for sale, a rare bit of comeuppance for one of the world’s powerful brands.

Though Nike Bauer remains a market leader, many analysts predict that the company will find it hard to recover even half the $395 million it paid for Canstar Sports, Bauer’s Montreal-based parent, in December 1994.

“It was one of Phil Knight’s ideas,” said Brady Lemos, an analyst with Morningstar, referring to Nike’s chairman. “Perhaps they were too optimistic.”

more… looking at the history and details of Nike Bauer’s performance and what went wrong

Filed in: Hockey Equipment, | KK Hockey | Permalink
  Tags: bauer, hockey+equipment, nike

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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