Kukla's Korner Hockey
by Alanah McGinley on 04/04/11 at 03:21 PM ET
TORONTO (April 4, 2011) - The National Hockey League Players’ Association (NHLPA) today announced new five-year apparel agreements, highlighted by the continuation of its partnership with Reebok, a long-standing NHLPA licensee. In addition, the NHLPA is expanding its roster of apparel licensees to include Old Time Hockey, Knights Apparel, and Elmau & Associates.
“We are very excited to continue our partnership with Reebok while bringing on board new NHLPA licensees Old Time Hockey, Knights Apparel, and Elmau & Associates, all of which will enhance player licensed product offerings for hockey fans,” said Adam Larry, NHLPA Director of Licensing and Associate Counsel. “Reebok has done a great job supporting our player apparel program over the years and we’re pleased they will continue to produce quality apparel featuring NHL players. Our new partners will enhance the NHL player apparel offerings in strategic areas, thus enabling the NHLPA to meet the growing demand for player apparel.”.
The new player apparel agreement with Reebok, which commences on July 1, 2011, sees Reebok maintain exclusive rights to produce the highly coveted jersey replica name and number t-shirts, as well as t-shirts containing full team rosters of NHL players. Reebok will also have non-exclusive rights to produce all other apparel featuring NHL players together with their team logos for distribution through all sales channels worldwide
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