Kukla's Korner Hockey
by Paul on 04/23/07 at 09:55 PM ET
A few weeks ago I pointed out to KK readers the new site design of the Carolina Hurricanes.
Now a little bit more info, via Sports Business Journal (paid sub.),
While the site design will remain the same from team to team, content will vary and be determined by individual teams. The Canes’ site offers an in-depth section that connects visitors to team weblogs, video and news clips. That will allow each club to retain a local voice and allow each site to reflect the club’s focus, said Keith Ritter, president of NHL Interactive CyberEnterprises.
“The way the league explained it is, ‘We’re going to build a house and the clubs are going to have to paint it,’” said Ben Aycock, the Hurricanes’ manager of creative services. “It’s not the extreme extent of complete league control but something between that and being totally on your own like we were up to three weeks ago.”
The Hurricanes’ site provides more evidence that the new team sites will further strengthen the league’s new media efforts. The home page rolled out by Carolina emphasizes large news stories, video content and ticket sales, which are the first option on the site’s navigation bar. Plus, by having one template, it will be easier for teams to share best Web practices.
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