The National Hockey League and STATS LLC, the world's leading sports information provider, today announced an in-depth partnership involving the NHL's statistical data and video highlights.
In this new alliance, STATS will operate as the exclusive third-party licensor of the league's real-time data feed as well as a licensor of the NHL's video highlights. STATS will provide data and player statistics for use on the nhl.com website as both parties work to explore fan-friendly complements to the site. In addition, STATS will provide its flexible XML data feed to each NHL arena for scoreboard and press box use.
"NHL fans are always looking for more and better information about our game. We can imagine no better resource for them than STATS and the wealth of NHL information they'll provide to NHL.com and other outlets," said Keith Ritter, President of NHL ICE.
"STATS is extremely pleased to help spearhead the NHL's effort to provide deeper and more accessible statistical information and highlights to its fans all around the world," said STATS CEO, Gary Walrath. "STATS is eager to bring to the NHL its powerful reach into multimedia platforms such wireless, internet and broadcast and interactive television."
STATS will enjoy worldwide rights to market, license and distribute NHL data, along with rights to market, license and distribute video highlights via the internet. Further, STATS will have the right to market, license and distribute video highlights via wireless applications outside of North America.
Plans also exist for STATS to create, in conjunction with the NHL, an expanded, state-of-the art, in-game graphics solution for use during television broadcasts of NHL games.