Kukla's Korner Hockey
by Alanah McGinley on 01/03/07 at 02:46 PM ET
NHL Press Release,
NEW YORK / TORONTO / BASKING RIDGE, N.J. (January 3, 2007) –
The National Hockey League (NHL®), the National Hockey League Players’ Association (NHLPA), and Verizon Wireless, the nation’s leading wireless provider, today announced a new multi-year relationship where Verizon Wireless will have exclusive marketing and promotional rights as the “Official Wireless Service Provider” in the United States, and category-exclusive U.S. marketing rights for marquee NHL events – including the NHL All-Star Game, Stanley Cup® Playoffs, NHL Awards Show and NHL Entry Draft.
Verizon Wireless will have significant media presence on both NBC and VERSUS, and will conduct on-line and in-store advertising and marketing promotions. The NHL will receive prime positioning on the Verizon Wireless Mobile Web 2.0SM main deck and, in addition, Verizon Wireless will provide its V CAST customers with NHL game video highlights and offer its Get It Now® customers the capability to download NHL wallpapers, images and Ring Tones.
“We welcome Verizon Wireless to the NHL,” said Ed Horne, President, NHL Enterprises. “This relationship will provide a unique opportunity for us to bring aspects of the game and the players to our tech-savvy fans and Verizon Wireless’ wide customer base.”
It’s always good news for the NHL to sign a big new sponsor. And they’ve definitely got one thing right: NHL fans are very tech-savvy.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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