Kukla's Korner Hockey
by Alanah McGinley on 01/03/07 at 02:46 PM ET
NHL Press Release,
NEW YORK / TORONTO / BASKING RIDGE, N.J. (January 3, 2007) –
The National Hockey League (NHL®), the National Hockey League Players’ Association (NHLPA), and Verizon Wireless, the nation’s leading wireless provider, today announced a new multi-year relationship where Verizon Wireless will have exclusive marketing and promotional rights as the “Official Wireless Service Provider” in the United States, and category-exclusive U.S. marketing rights for marquee NHL events – including the NHL All-Star Game, Stanley Cup® Playoffs, NHL Awards Show and NHL Entry Draft.
Verizon Wireless will have significant media presence on both NBC and VERSUS, and will conduct on-line and in-store advertising and marketing promotions. The NHL will receive prime positioning on the Verizon Wireless Mobile Web 2.0SM main deck and, in addition, Verizon Wireless will provide its V CAST customers with NHL game video highlights and offer its Get It Now® customers the capability to download NHL wallpapers, images and Ring Tones.
“We welcome Verizon Wireless to the NHL,” said Ed Horne, President, NHL Enterprises. “This relationship will provide a unique opportunity for us to bring aspects of the game and the players to our tech-savvy fans and Verizon Wireless’ wide customer base.”
It’s always good news for the NHL to sign a big new sponsor. And they’ve definitely got one thing right: NHL fans are very tech-savvy.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org