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NHL Sponsors “Beyond Frustration”

from Bruce Dowbiggin at the Globe and Mail,

For the locked-out NHL, it’s damned if they do and damned if they don’t. Start a portion of a season soon and absorb the scorn of fans and the indifference of sponsors, or wait until next fall to resume play and absorb the inevitable backlash then over misreading the public mood.

It’s the nightmare scenario of the NHL. The fans and clients the NHL so meticulously assembled are headed for the door.

“My clients are beyond frustration with what’s happened, “ says Brian Cooper, president and CEO of S&E Sponsorship Group which handles significant NHL sponsors. “The public has soured on them. Better to wait till the brand is forgiven. By then, it’s probably next summer at the earliest before people will consider the NHL brand again.”

“As a brand or sponsor there’s no time to do whiz-bang plans for half a season. We have back-to-business plans in place in case they settle, but they’re diminishing by the day. You can’t replace the dollars taken away, even if the NHL comes back tomorrow.”


Filed in: NHL Talk, | KK Hockey | Permalink


LivinLaVidaLockout's avatar

So they’re in trouble if they start now… they’re in trouble if they start later… sounds like logically they should go back in time and un-cancel the first part of the season, play a season worth of games outdoors, reboot the WHA and forget that the NHL ever existed.

Posted by LivinLaVidaLockout on 12/19/12 at 10:05 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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