Kukla's Korner Hockey
by Paul on 08/17/05 at 02:00 AM ET
The NHL leaves ESPN for an up-and-coming network willing to pay more for the league's national TV rights — although the upstart reaches fewer homes. That happened when Ronald Reagan was in the White House. And the NHL, probably today, might pull off a similar slap shot. Sometimes, the NHL seems like one lucky league. In 1988, now-defunct SportsChannel America hoped NHL games would help it cobble together a network of fewer than 10 million households. It paid $17 million annually over three years — twice what ESPN had been paying — to show NHL games in about one-quarter of the households ESPN then reached. That ended up being too much: SCA managed to get a fourth NHL season for just $5 million. Likewise, the Outdoor Life Network seems ready to outspend ESPN in hopes of using NHL games to heighten its profile.
Be the first to comment.
Add a Comment
Please limit embedded image or media size to 575 pixels wide.
Most Recent Blog Posts
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at email@example.com