Kukla's Korner Hockey
by Paul on 07/25/05 at 05:13 PM ET
All across the United States, less so in Canada, NHL teams are using various incentives to re-connect with the public. The Anaheim Mighty Ducks have rolled back season-ticket prices an average of 5.28 per cent, while other teams such as Columbus, Carolina, Chicago, St. Louis and Los Angeles have followed suit with sizable discounts. The Buffalo Sabres, New York Islanders and Dallas Stars will have $10 US tickets. In Canada, many teams expect hockey fans to return, so there will be few breaks. Single-game ticket prices in Edmonton, Calgary, Vancouver, Toronto and Ottawa are expected to remain at the same levels established before the lockout cancelled the season. Team officials for the Montreal Canadiens have said they will not lower any tickets for the premium seats at Bell Centre, but will offer a 10 per cent discount on 4,500 tickets per game. Five hundred tickets in the family zone will be sold for less than $10 and 500 will be handed out free on 17 Tuesday night games. "Our average ticket price was 16th in the league, but we've gone a step farther," he said. "We want to make sure we're affordable as possible." In Boston, the Bruins are taking every precaution to make sure it makes all the right steps in repairing their relationship with hockey fans, hiring a public relations firm to help with its marketing plan. Details haven't been made official yet, but team executives plan on making a major ticket-price cut across the board, including offering close to 1,000 seats at $10 each. "Virtually every seat will have a price rollback of some sort," said Charlie Jacobs, whose family owns the team.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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