Kukla's Korner

Kukla's Korner Hockey

NHL Promoting The Stanley Cup Playoffs With “The Love Guru” Trailer

The marketing alliance includes co-branded and co-produced spots featuring Myers and content from the film to air during NHL game broadcasts on NBC, VERSUS, CBC and TSN, online and in NHL arenas, exclusive NHL.com content and retail activations, all designed to promote the Stanley Cup Playoffs and the June 20, 2008 nationwide theatrical release of the comedy.

The 30-second TV spot, produced in cooperation with the movie studio by NHL Productions, mixes NHL game action with scenes and dialogue from the film. The spot will be seen in various NHL game broadcasts and in-arena. NHL.com will feature unique content, including “The Love Guru” advice column, cast player faux biographies, blogs and behind-the-scenes video clips and photo galleries. In addition to airing “The Love Guru” trailers and NHL-produced spots in-arena, NHL clubs will support the partnership during Stanley Cup Playoff games, offering its fans various co-branded giveaways, including passes to screenings of the film and promotional items.

Watch the trailer…

Filed in: NHL Media, | KK Hockey | Permalink
  Tags: the+love+guru

Comments

Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Smileys

Notify me of follow-up comments?

Feed

Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

image

image