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NHL Partners With Joost

NEW YORK (May 1, 2007) – The National Hockey League (NHL) will offer free hockey programming to consumers on the Joost distribution platform beginning at the start of the 2007 Stanley Cup Final. The announcement was made today by Joost™, the world’s first broadcast-quality Internet television service.

Under the agreement, the NHL will provide full-game replays on a delay and highlights from this year’s Stanley Cup Playoffs, combined with a rich selection of vintage games from the NHL archives. Some of the historic action available includes: game 7 of the 1994 Stanley Cup Final in which the New York Rangers defeated the Vancouver Canucks; game 7 of the 1993 Western Conference Final game between the Toronto Maple Leafs and Los Angeles Kings featuring Wayne Gretzky; and the ultimate game of the 1997 Stanley Cup Final, in which the Detroit Red Wings topped the Philadelphia Flyers.

Currently available in expanded beta, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

Through Joost, viewers can watch programming from the NHL on their computers through a customizable platform with advanced television viewing features such as links to more information or related websites based on the content. This service also offers a variety of plug-in applications, such as instant messaging, message boards and news tickers.

“The NHL remains committed to making the game accessible to fans on their terms. The Joost platform is another step in the evolution of web video and we know that NHL fans, the most tech-savvy in sports, will be early adopters of it,” said Keith Ritter, President, NHL Interactive CyberEnterprises. “We are very excited to announce our partnership with Joost and believe it is a fantastic new service that our fans will truly enjoy.”

Yvette Alberdingk Thijm, Executive Vice President of Content Strategy and Acquisition for Joost, said, “Our partnership with the NHL, one of the major sports leagues in the U.S., gives fans from around the world access to their favorite sports content, and allows the NHL to grow brand awareness in previously untapped global markets. Offering classic and recent NHL games in our high-quality format will be a great benefit for Joost users and hockey fans everywhere.”

More about Joost...

Filed in: NHL Talk, NHL Media, NHL Video, | KK Hockey | Permalink


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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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