Kukla's Korner Hockey
by Paul on 02/09/09 at 11:28 AM ET
from Eric Fisher and Tripp Mickle of SportsBusiness Journal,
MLB Advanced Media and the NHL next week plan to begin co-selling an unprecedented online video package in which the out-of-market game subscriptions for both leagues will be marketed in a joint offering. In addition, MLBAM is set to cut a separate deal with ESPN in which MLB.TV will be sold with the media giant’s Insider content subscription in hopes of driving usage of both.
The NHL-MLBAM deal marks a rare level of cooperation between sports entities with limited common ownership. The leagues’ digital arms will sell the combined video package for $139.95, less than the cost of purchasing current packages for each sport individually….
The NHL says its research indicates that 80 percent of hockey fans are also fans of MLB. The league hopes that giving baseball fans who are also hockey fans the chance to experience the NHL’s digital product during the high point of its season will lead to new subscriptions for the 2009-10 season, said John Collins, NHL chief operating officer.
more (normally a paid subscription site but this link seems to be working. If not, I will try to get a link for you later today)
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