Kukla's Korner Hockey
by Paul on 08/30/05 at 06:33 PM ET
As part of its strategy to ramp up efforts following a season-long lockdown, the National Hockey League said Tuesday it has signed a roster of marketing, communications and PR agencies "to help reconnect with fans and launch the 2005-06 season." Conductor, Los Angeles, an entertainment and brand agency, will use its "Hollywood storytelling skills" as the NHL's lead marketing communications and integration agency. CarryOn Communication, New York, will oversee strategic brand and consumer public relations. Rogers & Cowan, Los Angeles, will handle entertainment public relations. Media services will be overseen by PHD. Financial terms were not released.
Looks like Al Strachan was right after all. Let’s go back about 4 months shall we….
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