Kukla's Korner

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NHL Gets Kudos For Best Marketing Idea

The NHL was mentioned in Brand Week for having the 12th Best Marketing Idea for 2005. Below is a little snip from the article, you can also view the pdf for a little more info. from Brand Week,
There were lots of bad ideas in 2005, but there were several good ones, too. Dove and Curvation were pitch perfect in their campaigns aimed at “real” women. Miller cleverly suckered Bud into a sparring match while keeping the beer category focused on taste. The NHL made some bold changes and scored a strong comeback. Even the drug industry came up with a winner in Lunesta.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com