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NHL & Disney Team Up

NEW YORK (July 20, 2011) – The National Hockey League (NHL) and Disney Consumer Products have revealed plans to co-brand merchandise featuring characters from Disney Channel’s Emmy Award-winning animated series, Phineas and Ferb, in the 2011-12 NHL® season. The NHL made the announcement today at the 2011 NHL Exchange licensed products and retail trade show inside the Air Canada Centre in Toronto.

The Disney and the NHL collection will include apparel, headwear, house & home products and collectibles featuring characters from Phineas and Ferb wearing NHL and team-branded merchandise. NHL and Disney licensees will deliver the new products to retail stores throughout North America in fall 2011, just in time for the new school year and the 2011-12 NHL season.


The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand,” said Jim Haskins, NHL group vice president, Consumer Product Licensing.  “The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel.”

“Just like the game of hockey, Phineas and Ferb is successful because it appeals to a diverse demographic – kids and grown-ups, boys and girls,”
said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. “We look forward to bringing the humor of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands. It also seems like the kind of adventure that Phineas and Ferb would imagine.”

Phineas and Ferb airs on Disney Channels and Disney XD channels in more than 169 countries and in 35 languages. In Canada, it airs on Family Channel, a premium, commercial-free network and member of the Astral Family.

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: disney


bezukov's avatar

The last time the NHL and Disney got together we got the Ducks… puke.

On the flip side this is totally appropriate.  The NHL front office and its officials are already a cartoon spectacle on and off the ice.  Why not make this caricature of a serious league complete?

Posted by bezukov from the kids are alright. on 07/20/11 at 12:36 PM ET

redxblack's avatar

Well said! When I saw this headline, I thought of those awful “Mighty Ducks” third jerseys. Nothing says “take my sport seriously” like Disney cartoons. The NHL could screw up a wet dream.

Posted by redxblack from Akron Ohio on 07/20/11 at 02:20 PM ET

dougie's avatar

Is this a tacit admission that the NHL has become a Mickey Mouse league?

Posted by dougie on 07/20/11 at 02:42 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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