Kukla's Korner Hockey
by Paul on 10/12/06 at 02:18 PM ET
Last year NHL did get a lot of coverage on OLN--much more than it probably would have gotten on ESPN--but not much in the way of ratings. Versus is in 20 million fewer homes than ESPN. Still, this approach makes sense. Go small. Rebuild from a niche fan base with interesting behind-the-scenes features in its attempt to regain its spot as the fourth major sport--behind the NFL, NBA, and Major League Baseball.read on...also involves CBS talk...
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