Kukla's Korner Hockey
NHL Can’t Afford to Ignore Demographics
by Alanah McGinley on 10/19/11 at 04:43 PM ET
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via Slam Sports:
NHL hockey teams need to keep an eye on Canada’s changing demographics, as new immigrants and an aging population boost the popularity of games such as soccer and baseball, the Conference Board of Canada said in a report.
It is the latest in a Conference Board series called Playing in the Big League, which looks at what it takes for a professional sports team to make money.
All professional sports leagues need to be aware of how demographics and consumer tastes are evolving in their markets, the report said.
Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
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While I agree with this sentiment, if folks don’t want to market the sport to new areas, specifically the sunbelt, why would they want to market to immigrants?
Posted by timbits on 10/20/11 at 12:35 AM ET