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NHL Can’t Afford to Ignore Demographics

via Slam Sports:

NHL hockey teams need to keep an eye on Canada’s changing demographics, as new immigrants and an aging population boost the popularity of games such as soccer and baseball, the Conference Board of Canada said in a report.

It is the latest in a Conference Board series called Playing in the Big League, which looks at what it takes for a professional sports team to make money.

All professional sports leagues need to be aware of how demographics and consumer tastes are evolving in their markets, the report said.

continued…

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
 

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Likewise, they need to recognize the increasingly large immigrant population, especially in large cities such as Toronto, Vancouver and Montreal. About 40% of Toronto residents were born outside of the country.

While I agree with this sentiment, if folks don’t want to market the sport to new areas, specifically the sunbelt, why would they want to market to immigrants?

Posted by timbits on 10/20/11 at 12:35 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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