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NHL Aching With Apathy

from Brian Millner of the Globe and Mail:

The National Hockey League has stopped playing games that matter this week while it puts many of its star players in the spotlight during its annual all-star game, the first in three years. In many ways, the non-contest, which is being held in Dallas Wednesday, is a microcosm of the league itself in its struggles to attract wider audiences to the sport.
Commissioner Gary Bettman typically delivers a state-of-the-game assessment during this break, and as always, it will be a rosy one. But all is not rosy. Attendance is down, TV ratings are abysmal and the league still can’t seem to figure out how to market its assets to non-core fans. And it’s not only the owners. The players, too, have paid scant attention to the sport’s marketing woes.
“It’s a bit like pulling teeth during the season,” said Calgary defenceman Andrew Ference, one of half-a-dozen player business representatives who are in Dallas to kick around some marketing ideas. “We have to convince guys that it’s worth doing.”.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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