from Irene Thomaidis of the Toronton Sun,
According to exclusive data obtained by the Toronto Sun, the Oilers were the most talked-about Canadian team during the opening week of the NHL season according to mentions on the social-networking service. That despite an 0-3-1 start.
"There's a few things at play there," Chris Doyle, director of media partnerships at Twitter Canada, said. "The 1983-84 team reunited in Edmonton at the beginning of the season. Those tweets combined with excitement of the new season led to a lot buzz."
Former captain Wayne Gretzky, the NHL's leading all-time scorer, was among those at a public reunion at Rexall Place sharing stories with fans, including, of course, the 1984 Stanley Cup win.
While homegrown talent like the Rangers' Rick Nash and Pens captain Sidney Crosby were first and second for Twitter mentions respectively, the Leafs' Nazem Kadri was the most tweeted about Canadian-based NHL player.
In Canada, tweets may speak louder than coaches -- of the six most mentioned teams on Twitter, five were Canadian-based. The only exception was Stanley Cup champs L.A. Kings.
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