Kukla's Korner

Kukla's Korner Hockey

NHL Staying In The Spotlight

from Steve Keating of Reuters,

After last year's lockout-shortened campaign the NHL is back with a full action-packed 82-game schedule designed to put the league in the sporting spotlight and keep it there with a daring lineup of glossy events.

"One of the most important things to come out of the negotiations was 10 years of labor peace and that is allowing us to begin to execute the plans we have for growing the game and growing revenues," John Collins, the NHL's chief operating officer, told Reuters.

"We've added a lot of blue chip partners on the broadcast and the sponsorship side, who said they like where the game is and like where it's going and want to spend money promoting and activating around hockey.

"They need events like the Winter Classic and Stadium Series to do that."

From the great Olympic stage to an unconventional outdoor game in sunny Los Angeles, the NHL appears determined to leave no marketing stone unturned in an effort to rebuild its brand and repair the damage done by a bitter labor dispute.

read on

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
 

Comments

Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Smileys

Notify me of follow-up comments?

Feed

Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

image

image

image