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NHL Fans Are Not Stupid

from Michael Grange of Sportsnet,

The NHL thinks its fans -- the greatest fans in the world as NHL commissioner Gary Bettman described them a few months ago -- are stupid. Or at least easily duped.

That has to be it. How else to explain why the league would spend good money on a Republican Party-affiliated, Washington-based communications company to figure out how best to, I'm not sure -- spin? Manage the message? Lie? -- as the lockout drags into its second month without sign of relief.

Common sense would suggest anything the NHL wants to communicate to its customers can be figured out on the back of a napkin.

How about: "We have locked out the players because we need to negotiate a new CBA that we believe will be better for the long term future of our owners and by extension the NHL and the game fans love. The players aren't happy, naturally, but they've engaged Don Fehr, the most respected labour negotiator in the industry, to represent their interests and we trust he will. We're hoping to get a deal done as soon as we can and get back to hockey with an agreement that works for everyone."

read on

Filed in: NHL Talk, | KK Hockey | Permalink


TheFreak's avatar

Whoa…an obvious “Occupy Wall Streeter” disguised as a writer…

Posted by TheFreak on 10/16/12 at 08:43 AM ET


Whoa…an obvious “Occupy Wall Streeter” disguised as a writer…

That’s not fair.  As far as I am aware Grange has never killed or sexually assaulted someone or imbibed copious amounts of drugs.  This makes him a wannabe Occupy Wall Streeter.

Posted by HockeyinHD on 10/16/12 at 09:05 AM ET

creasemonkey's avatar

I can understand why this may seem like a huge deal, but honestly, this is SOP for the NHL: say one thing, do the opposite. 

“We aren’t concend with the PR from this work stoppage” // hires PR group

“We are concerned about the increase of head injuries” // uses inconsistent deterrents and penalties on offenders

“We want to solve the ownership issue in Phoenix as quickly and efficiently as possible” // drags it on for at least 3 seasons, with costs increasing

“We want to do what is the best for the league/game/fans” // does the worst

The league really should just give up on trying to maintain its supposed status in the 4 major sports leagues.  It has shown it’s lack of competency too much for most people to take them seriously.

Posted by creasemonkey from sweet home san diego on 10/16/12 at 09:11 AM ET

Nathan's avatar

Well, yeah, hockey fans are probably stupid at the same rate at which the general public is stupid. And Luntz has worked wonders (depending on your perspective) with language in the past, even with folks that fully know and understand he’s the one changing the conversation (or at least changing the way the conversation is had).

Whoa…an obvious “Occupy Wall Streeter” disguised as a writer…

Posted by TheFreak on 10/16/12 at 08:43 AM ET

Well, when you read that, either one of two things happened. Either you didn’t read the part excerpted from Deadspin, that Grange did NOT write, and are just running around looking for a reason to act outraged at the liberal media. Or, you read the whole thing, and didn’t realize that the part that does have liberal leanings was excerpted from Deadspin, not from Grange himself.

So, at the very least, if you’re complaining about the Deadspin text, I think you owe it to Grange to make it clear.

Posted by Nathan from the scoresheet! on 10/16/12 at 09:15 AM ET


Republican Party-affiliated, Washington-based communications company to figure out how best to, I’m not sure—spin? Manage the message? Lie?

One question, Nathan, was this written by Grange? When was the last time a writer said “Liberal Leaning, Washington base company how best to .... Lie?”  It is little things like this that introduce an unnecessary bias. I tend to be pro-player in this dispute, but that has nothing to do with left or right politics.

Posted by hockey1919 from mid-atlantic on 10/16/12 at 09:25 AM ET

TheFreak's avatar

Easy Nathan…I’m not trying to be outraged at all. In fact, quite the opposite as it is amusing to see which way the media wind is blowing each day.  I was trying to be as absurd as Deadspin to demonstrate the idiocy of it all.

Posted by TheFreak on 10/16/12 at 09:28 AM ET

Evilpens's avatar

it tells you who is getting antsy in the lockout that all the Liberal Useful Idiots are writing stories about the Owners NOT caring about the Game,Fans Etc

Posted by Evilpens on 10/16/12 at 10:01 AM ET


Posted by Evilpens on 10/16/12 at 10:01 AM ET

I guess it tells you that the evil liberal media are the ones getting antsy?

Posted by Garth on 10/16/12 at 11:59 AM ET

WingsFaninCO's avatar

Posted by Garth on 10/16/12 at 11:59 AM ET

Comments on this site are telling me that certain anti-Fehr, anti-union loudmouths are getting antsy.

Posted by WingsFaninCO on 10/16/12 at 01:22 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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