from Jonas Siegel of the CP at the Globe and Mail,

Ads on jerseys, puck and player tracking technology and interactive boards will be among the features at the upcoming World Cup of Hockey.

The NHL and NHLPA announced the ventures Wednesday, as well as plans for fan initiatives in Toronto throughout the two-week event which starts next month.

“This tournament gives us an opportunity to experiment with things, to see if they work, to see if it can be done in a fashion which is tasteful,” said NHLPA executive director Don Fehr.

Puck and player tracking technology will include elements like puck speed, player speed and distance travelled, all aimed at boosting the viewing experience on game broadcasts.

NHL commissioner Gary Bettman described the use of such technology at the World Cup as a testing ground for potential use during the regular season. The league used the technology at last season’s all-star game in Columbus.

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