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New Spots For NHL Network

from BrandWeek,

The fledgling NHL Network, which last month launched in the U.S., will break a campaign targeting core fans who live and breathe hockey as well as fringe fans not yet aware that the 24/7 network is up and running.

The spots, the first for NHL Network from Cenergy Communications, East Aurora, N.Y., will juxtapose nonstop action from the 1950s and 1960s with that from the 2007-08 campaign. One spot begins with black-and-white footage of a game between the Detroit Red Wings and Montreal Canadiens purposely made to look as if it was being viewed on a TV screen with really bad reception.

continued

Filed in: NHL Media, Hockey Broadcasting, NHL Network, | KK Hockey | Permalink
  Tags: marketing, media, nhl+network

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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