Kukla's Korner Hockey
by Paul on 07/20/07 at 08:34 AM ET
from the Daily News Journal,
Without question, it was a feel-good day for the franchise, the local hockey community and the Predators themselves.
Chances are, though, it accomplished little, if anything.
After all, this was not the first time the Predators held a ticket drive. Back in 1997, they needed 12,000 commitments before the franchise was approved by the NHL commissioner and its board of governors. Every day for weeks the count was updated until that number was reached and Middle Tennessee’s place on the professional sports map was secured.
Then what happened? Within three or four years, the number of Predators’ season-ticket holders had dropped by more than one-third.
Let’s face it: Ticket drives (or any sort of drive, for that matter) are effective only to a point. Everyone likes to feel as if they are a part of something, but rarely do such tactics produce any sort of long-lasting results.
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