Kukla's Korner Hockey
by Paul on 09/18/06 at 11:08 AM ET
The NHL will debut a dramatically redesigned league Web site on its season-opening day next month, spotlighting the centerpiece effort in a systemic overhaul of its digital media assets. The new NHL.com will feature a deep offering of video content, a sharply heightened emphasis on fantasy gaming and social networking, and a constant showcasing of individual players. “This is an entirely new Web site lying on an entirely new content management system,” said Keith Ritter, president of NHL Interactive CyberEnterprises. The prototype for the new-look NHL.com features a much more striking visual presence compared with the current site’s relatively staid, text-based look. Not unlike many leading sports sites, a box for video content such as game highlights is near the upper right corner of the page. No video will launch without user activation, though, with the league seeking to avoid the type of complaints levied on ESPN.com, MLB.com and others who employ non-user-initiated video.
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