Kukla's Korner Hockey
by Paul on 02/11/07 at 11:09 AM ET
from the New York Post:
Two week’s after the NHL drew an anemic 0.7 rating for its All-Star game, the country’s No. 4 sports league is amping up a marketing campaign that attempts not to explain the game or showcase the talents of its players, but rather to show its highest-wattage stars as normal people - who happen to be good, very good, at playing hockey.
The league kicks its campaign up a notch this week with two new spots - just as NBC’s coverage settles into the playoff push.
The spots show the players in some hotel high jinks - calling in a bogus room service order for a rival player in a room down the hall, engaging in hallway luggage cart races, pillow fights and dropping water balloons out a window.
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