Kukla's Korner Hockey
by Paul on 02/11/07 at 11:09 AM ET
from the New York Post:
Two week’s after the NHL drew an anemic 0.7 rating for its All-Star game, the country’s No. 4 sports league is amping up a marketing campaign that attempts not to explain the game or showcase the talents of its players, but rather to show its highest-wattage stars as normal people - who happen to be good, very good, at playing hockey.
The league kicks its campaign up a notch this week with two new spots - just as NBC’s coverage settles into the playoff push.
The spots show the players in some hotel high jinks - calling in a bogus room service order for a rival player in a room down the hall, engaging in hallway luggage cart races, pillow fights and dropping water balloons out a window.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org