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Networks Trying To Attract Viewers

from the NY Times,
It is a constant issue in hockey: Where are the viewers — and will there ever be more in the future? They haven't rushed to NBC or OLN, now in their first seasons of National Hockey League deals.... "People aren't in the habit of watching the N.H.L. on OLN," said Gavin Harvey, the president of OLN. "They're used to going to ESPN or to the regional sports networks." At the Fox Sports Net confederation of regional networks, hockey ratings for 19 teams have fallen by an average 10 percent. While Sidney Crosby's sensational rookie season fueled a near doubling of Pittsburgh Penguins ratings, the Detroit Red Wings' ratings tumbled by nearly 33 percent. Harvey is upbeat about the enhanced public profile that the N.H.L., a major sports league still in outpatient rehabilitation from the lockout, has added to its diet of hunting, fishing, cycling and bull riding. "It's a piece of the puzzle we lacked," he said during an interview Tuesday at the OLN studio in Stamford, Conn. "Everything changed with the N.H.L." He added: "We believe in hockey more now than ever. What we do is get fans fully immersed in their sport."
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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