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NBCSN Not Yet Known For Live Sports

via Cork Gaines of Business Insider,

The NHL as well as NBC knew the ratings would be bad. But it has nothing to do with people not being able to find the game. Anybody that is looking for the Stanley Cup Finals is not going to give up just because they don’t know where NBCSN is on their TV guide.

The problem is that the NBCSN is not yet part of the surfing rotation for the casual sports fan just looking for live sports to watch. And this is what NBC and the NHL are trying to change.

Both the NHL and NBC need the NBCSN to succeed. And that will only happen by pushing premier live sporting events to the young network. And as long as NBC keeps pushing premier events to the NBCSN, eventually casual fans will start migrating that way and ratings will rise.

On another note, my 86 year-old uncle missed game 1 of the SCF, he didn’t realize it was NBC instead of NBCSN.



Filed in: NHL Teams, Los Angeles Kings, New Jersey Devils, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbcsn


phillyd's avatar

The casual sports fan will find it during the Olympics and I personally believe NBC will land the Big East football/basketball contract and then it’ll definitely make it into the common sports landscape. I also think they need more “news like” highlight shows. The whole Sports Talk thing isn’t great. It’s better then the trying to one-up the other anchor SC. They also need that morning show sooner rather then later.

Posted by phillyd from Southern New Jersey on 06/06/12 at 05:38 PM ET

Hootinani's avatar

I find it very hard to watch an entire game on that channel because of the idiocy of the sportscasters they have there.  They just spew one hockey cliche after another, and when they try tp riff a little, they show how little they know about whats going on in the game.  And that is amazing to think about, considering they have guys like Milbury and McGuire who should have some deep insight into the sport.  Pair that with the obnoxiousness of Emerick, and I can hear my brain cells dying screams as they are buried under mounds of inane bullshit.

Posted by Hootinani on 06/06/12 at 05:54 PM ET

Wings_in_NYC's avatar

Absolute BS that the possibility of seeing the Cup tonight won’t be on Network TV. Instead, here’s some repeats of “Off Their Rockers” and “Up All Night.”


Posted by Wings_in_NYC on 06/06/12 at 06:39 PM ET

CaliforniaPuck31's avatar

Very disappointed to turn to NBC and the game wasn’t on.  Smooth move NHL.

Posted by CaliforniaPuck31 from San Luis Obispo, CA on 06/06/12 at 11:59 PM ET

DrewBehr's avatar

Correct me if I’m wrong, but in past SCF haven’t the first 2 games been on VS/NBCSports and games 3 and on been on NBC?

Definitely found it terrible that a cup clinching game wasn’t on network TV.

Posted by DrewBehr from The Mitten on 06/07/12 at 02:32 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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