Kukla's Korner Hockey
by Paul on 06/06/12 at 03:44 PM ET
via Cork Gaines of Business Insider,
The NHL as well as NBC knew the ratings would be bad. But it has nothing to do with people not being able to find the game. Anybody that is looking for the Stanley Cup Finals is not going to give up just because they don’t know where NBCSN is on their TV guide.
The problem is that the NBCSN is not yet part of the surfing rotation for the casual sports fan just looking for live sports to watch. And this is what NBC and the NHL are trying to change.
Both the NHL and NBC need the NBCSN to succeed. And that will only happen by pushing premier live sporting events to the young network. And as long as NBC keeps pushing premier events to the NBCSN, eventually casual fans will start migrating that way and ratings will rise.
On another note, my 86 year-old uncle missed game 1 of the SCF, he didn’t realize it was NBC instead of NBCSN.
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