Kukla's Korner

Kukla's Korner Hockey

“My NHL’ Spoofed

via the Toronto Star,
Any hockey fan with a sense of mischief could have guessed the NHL's reaction to a video satirizing their new "My NHL" commercials. Yup, it wasn't favourable. What remains to be seen is whether the league can shut down the website floating the loop. "We believe it's an improper use of the NHL's marks and other intellectual property," Bill Daly, deputy commissioner of the NHL, said. Daly and the rest of the NHL executives were tipped off this week about the video, which comes from the folks at Frank magazine, who have shredded political and media types for several years and now have their own website, efrank.ca, but be warned it's a subscription site. What's all the fuss? The "My NHL" commercials, already the target of critics for its macho images, have been spliced with some clips of infamous hockey incidents (Todd Bertuzzi-Steve Moore, Marty McSorley-Donald Brashear). A message, inserted with bold lettering, suggests homosexuals are not welcome amidst all this gladiator imagery. The video ends with the image of a schoolboy in tears and then the words "give me your lunch money" and then "Our NHL." The NHL won't divulge how it intends to flex its muscle in this case. But you can bet it won't nominate the Frank video for an ESPY Awards any time soon.

Filed in: | KK Hockey | Permalink


Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.


Notify me of follow-up comments?


Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com