Kukla's Korner Hockey
by Paul on 09/21/05 at 07:54 AM ET
The National Hockey League is about to answer a question vital to its future: How do you market a brand severely damaged by a season-long lockout? The league is about to begin an advertising campaign called My N.H.L., which has as its central focus an episodic series of cinematically produced TV commercials that follow a hockey "warrior," starting with his female partner ritualistically dressing him in his equipment. It follows him as he waits for the right moment to align a slap shot, then follows the puck from its point of view and ends with the fans' celebration of a victory. Hockey, the campaign says, is a hot-blooded, psychological battleground. "When we showed it to Brendan Shanahan, he said, 'Wow, the warrior, that's what I feel like,' " Bernadette Mansur, a spokeswoman for the league, said referring to a left wing for the Detroit Red Wings.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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