“We are more than a brand that resonates with people in Montreal or even in Quebec or even in Canada.”
“We are a legacy sports team. The Yankees are synonymous with baseball, the Dallas Cowboys with the NFL. In European football, it’s Manchester United.
“Legacy teams have a global presence.”
-Kevin Gilmore, COO of the Montreal Canadiens. More on this topic from Kevin McGran of the Toronto Star.
Create an Account
In order to leave a comment, please create an account.