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Morning Line- Jonathan Toews

“Quite frankly, I think to turn on the Olympics next year and watch hockey teams or the players representing their countries, if it’s not the best in the world, I don’t know. I don’t think you can really compare it to the World Cup or the world championships. The Olympics are a whole other thing … I think the NHL should be in the Olympics.”

-Jonathan Toews on the NHL in the Olympics.  Frank Seravalli of TSN has more including Connor McDavid's thoughts on this topic too.

Filed in: NHL Teams, Chicago Blackhawks, NHL Media, | KK Hockey | Permalink



The NHL is going to dwindle to the status of those rugby union matches you randomly see at 2pm on a saturday afternoon with some college kid and a mushed-mouth ex player. 

Low exposure and even lower viewership?  Perfect, the best solution would be to remove the players from the only real national exposure to non traditional hockey viewers the NHL can get.

Posted by PMP5030 on 01/30/17 at 01:27 PM ET

Red Winger's avatar

Is there some study that shows the NHL is actually benefiting from being in the Olympics?

Seems to me NHL ratings have been flatlined for the few decades they have been going to the Olympics.

I think a better argument for NHL participation is that it’s the right thing to do for the world-class athletes who compete in the league. When you’re good enough to make the absolute elite level of your craft, you should be able to represent your country every four years while you’re still an elite athlete. That window is small and shrinks fast.

I think the “do it for the exposure” argument has been found wanting.

Posted by Red Winger from Sault Ste Marie, MI on 01/30/17 at 04:48 PM ET

bigdee89's avatar

If no NHL who will play?

Posted by bigdee89 from The Great White North Eh? on 01/30/17 at 06:58 PM ET

Red Winger's avatar

College and junior players, like before

Posted by Red Winger from Sault Ste Marie, MI on 01/30/17 at 07:04 PM ET

Paul's avatar

As I have mentioned in the past, what happens if Toews, Crosby, Kane and others say they are going ike Ovechkin has stated?  Puts the pressure on both the NHL along with Hockey Canada, USA Hockey, etc.

Posted by Paul from Motown Area on 01/30/17 at 07:07 PM ET

bigdee89's avatar

Might be at least interesting if they didn’t allow any player who was on salary and just went completely amateur.

If any NHL players go they will definitely be suspended.

Posted by bigdee89 from The Great White North Eh? on 01/30/17 at 07:40 PM ET

Paul's avatar

It is going to be interesting bd,Crosby along with others not mentioned above have said they want to go.

Would be a big PR nightmare for the NHL suspending their stars.

Posted by Paul from Motown Area on 01/30/17 at 07:43 PM ET


The do it for exposure argument might be wanting, but I’ve never read anything proving olympic participation hurts the NHL product or viewership. 

The league’s argument for not participating is weak and shortsighted, especially given the extremely small niche that its players occupy. 


The world cup of hockey is not a viable replacement.  ESPN put as little effort as possible into that gimmicky affair to get a product on TV.

Posted by PMP5030 on 01/31/17 at 10:35 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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