Kukla's Korner

Kukla's Korner Hockey

More Exposure Needed

from Evan Weiner at the NY Sun,

To that end, Bettman has reached over to the NBA and hired Jody Shapiro to see if he can get the league more eyeballs in front of television sets for NBC and Versus games. Shapiro is the former vice president of business development at NBA TV and once headed Home Team Sports in the mid-Atlantic area…
Shapiro has been around the cable TV block and knows all the players. He also has dealt with cable TV multiple systems operators in getting the NBA network on both basic expanded and digital cable throughout the country. One of Shapiro’s charges is to get an NBA or NFL-type hockey network on MSOs throughout the country. The NHL already has a network up in Canada.

more NHL broadcast talk…

Filed in: Hockey Broadcasting, | KK Hockey | Permalink
 

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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