Kukla's Korner Hockey
by Paul on 08/10/07 at 10:15 AM ET
from Evan Weiner at the NY Sun,
To that end, Bettman has reached over to the NBA and hired Jody Shapiro to see if he can get the league more eyeballs in front of television sets for NBC and Versus games. Shapiro is the former vice president of business development at NBA TV and once headed Home Team Sports in the mid-Atlantic area…
Shapiro has been around the cable TV block and knows all the players. He also has dealt with cable TV multiple systems operators in getting the NBA network on both basic expanded and digital cable throughout the country. One of Shapiro’s charges is to get an NBA or NFL-type hockey network on MSOs throughout the country. The NHL already has a network up in Canada.
more NHL broadcast talk…
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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