Kukla's Korner Hockey

Kukla's Korner Hockey

More Than Just A Hockey Stick

10/13/2013 at 9:54am EDT

from Fluto Shinzawa of the Boston Globe,

A hockey player’s stick is not just a tool for passing, handling, and shooting pucks.

It is a technological advancement, performance enhancer, and style statement tucked inside a marketing pitch — the latter being available via video on your phone.

“A stick,” said Kevin Davis, president and CEO of Bauer Performance Sports, “is not just a stick.”

Naturally, hockey’s best players serve as a powerful lobby in dictating whether a piece of equipment becomes a hit or an afterthought.

Just like a stick is not just a stick, a rink is not just a rink. The 200-by-85-foot surface is as much an equipment proving ground as it is a stage for performance. NHLers, as finicky with their sticks as a violinist is with a bow, repeatedly dial in their approvals and annoyances for every piece of gear.

continued plus additional NHL topics...

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at [email protected]

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