Kukla's Korner

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More Than Just A Hockey Stick

from Fluto Shinzawa of the Boston Globe,

A hockey player’s stick is not just a tool for passing, handling, and shooting pucks.

It is a technological advancement, performance enhancer, and style statement tucked inside a marketing pitch — the latter being available via video on your phone.

“A stick,” said Kevin Davis, president and CEO of Bauer Performance Sports, “is not just a stick.”

Naturally, hockey’s best players serve as a powerful lobby in dictating whether a piece of equipment becomes a hit or an afterthought.

Just like a stick is not just a stick, a rink is not just a rink. The 200-by-85-foot surface is as much an equipment proving ground as it is a stage for performance. NHLers, as finicky with their sticks as a violinist is with a bow, repeatedly dial in their approvals and annoyances for every piece of gear.

continued plus additional NHL topics...

Filed in: NHL Teams, Hockey Equipment, | KK Hockey | Permalink


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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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