from Fluto Shinzawa of the Boston Globe,
A hockey player’s stick is not just a tool for passing, handling, and shooting pucks.
It is a technological advancement, performance enhancer, and style statement tucked inside a marketing pitch — the latter being available via video on your phone.
“A stick,” said Kevin Davis, president and CEO of Bauer Performance Sports, “is not just a stick.”
Naturally, hockey’s best players serve as a powerful lobby in dictating whether a piece of equipment becomes a hit or an afterthought.
Just like a stick is not just a stick, a rink is not just a rink. The 200-by-85-foot surface is as much an equipment proving ground as it is a stage for performance. NHLers, as finicky with their sticks as a violinist is with a bow, repeatedly dial in their approvals and annoyances for every piece of gear.
continued plus additional NHL topics...
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