Kukla's Korner Hockey
by Paul on 05/30/07 at 03:00 PM ET
via SportsBusiness Daily,
Versus earned a 0.62 overnight Nielsen cable rating for Game One of the Senators-Ducks Stanley Cup Finals on Monday night, down 28.7% from a 0.87 for Oilers-Hurricanes Game One last season. The net earned a 1.7 rating in L.A. on Monday, its best mark ever in the market. The three top local markets were Buffalo (3.9), Denver (2.2) and Pittsburgh.
via SportsBusiness Journal,
NBC has sold out its inventory and said that demand “has been strong throughout the playoffs.” The network claims it and the NHL both are “poised to make a profit again this year” from their TV agreement. Verizon Wireless, MasterCard, Gillette and the U.S. Marines will all advertise during NBC’s coverage of the Finals.
Versus’ sales results “are on par with last year.” However, several ad buyers said that hockey and the Cup Finals “had not been a focus for them this year, and though network sales are strong, they described cable sales as lackluster.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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