Kukla's Korner Hockey
by Alanah McGinley on 07/11/08 at 06:48 PM ET
Which companies get the most bang for their buck advertising through the NBA or NHL? The answer, according to a study by Baylor University and iThink: beer, insurance and office supply businesses. We awarded NBA and NHL point totals to indicate how much “lift” a brand gets in distinction, loyalty and purchase behavior from sports fans over and above non-sports fans. [...]
Here are the top 10, with NBA scores weighted 3.5 times more heavily than NHL scores to reflect its superior reach.
Here are the Top-10 most effective sports advertisers. (NHL fans like beer. A lot. Go figure. They also seem especially fond of office supplies…).
And Tom Van Riper has written a complete story on the subject here.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org