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Marketing The NHL

from the Vancouver Province,

Still, the NHL’s clumsy handling of one of its greatest assets registers with Reitman. In Crosby, the NHL has a young, media-genic superstar with immense crossover appeal. In Alexander Ovechkin, the league has a similar talent and the perfect foil for Crosby.
So how do you market these two dazzling stars? How do you maximize their presence around the league?
“Crosby and Ovechkin are hockey’s Bird and Magic,” Reitman said. “But it’s even better than that. It’s North America versus Europe. It’s Rocky IV [the Ivan Drago one].
“It’s what works in the NBA. It’s heroes and villains. It’s story-telling.”


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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com