Kukla's Korner

Kukla's Korner Hockey

Marketing The Islanders

from Newsday,
Hockey wasn't new to the two. Fleming grew up in hockey country, Vancouver, British Columbia, Canada. Blumenfeld went to Rangers games with her family while growing up in New York City. Both had sports-related accounts working for agencies in Manhattan. "The male mindset thing, that was not an issue for me," Fleming said. What made things work was that the Islanders weren't looking to sell hockey. "It's not just a matter of saying hockey's a great game, come out and watch hockey, which is sort of the facile, superficial approach," Fleming said. "You'll see that with a lot of sports advertising." Instead, she said, the Islanders wanted to combine "the excitement of the game as well as the feeling of pride one has in their hometown team."
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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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