Kukla's Korner

Kukla's Korner Hockey

Marketing The Game

from John Buccigross at ESPN,
I don't care how popular the NHL is. My affection for hockey is not determined by the number of people who call the sport a friend. I have listened to the CD "Keep It Together" by Guster 48 out of the last 51 days. I wonder how many copies the album has sold -- 25,000, 50,000, 100,000 records? The fact that an extremely small number of people enjoy Guster doesn't matter to me. The sound lifts me. Just like a certain sport. The NHL is clearly a better game than the NFL, which is slow and plodding, with very little action. It is a once-a-week culture based on large consumptions of food, alcohol and gambling. Add the fact that it televises well, that it's comprised of players who are mostly American, and that people are inclined to gravitate toward what is popular, and you have a prosperous industry.


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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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